You may have seen those shoes that claim to provide extra tone in your legs and buttocks if you will simply buy the shoes and walk in them. The manufacturer of one of those shoes, Reebok International, Inc., has agreed to pay a whopping $25,000,000 to settle a charge brought by the U.S. Federal Trade Commission. The FTC charged that Reebok falsely advertised the shoes with such claims. “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection.
To settle the charges, Reebok agreed to a Federal Court order to stop making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence. ”It is pretty clear that the FTC is cracking down on false advertising. This is a good thing because consumers rely on manufacturers to be truthful. This shows that they often are not,” said Dixon Law Office founder, G. Grant Dixon III.